When you offer a car off the line with over 700 horsepower, you’re no ordinary car company. You’re Dodge. You’re pure muscle, pure adrenaline, and pure danger. But a little bit of danger can be good for your health—if you can handle it. So we treated Dodge like the visceral, psychoactive driving experience it is, with a public warning announcement intended for true lovers of American muscle cars.
Over the course of multiple engagements with Dodge, we sent a few creatives out to the desert with a few Dodges, a few drones, and a DP. We shot everything ourselves, over the course of a weekend, and created a number of broadcast-worthy rips that never aired. So we’re stoked to share them here. Hope you enjoy.