Sephora — Never Stop

When Sephora approached us for a social assignment, we looked beyond the product shots and beauty tips that defined the beauty category and instead took a moment to rally women to never stop celebrating their individual beauty.

Social Media

We took a diverse and authentic approach to casting our work, and developed a strong hashtag—#NeverStop—that ran across Facebook and Instagram and encouraged women to join in the conversation.

International

On International Women’s Day, the Sephora teams in France, Turkey, Scandinavia, Greece, Portugal, and Italy picked up our campaign, demonstrating that we’d landed on a timely global topic.