Carl’s Jr.

You Know What You Want

When Carl’s Jr. came to us, their brief was simple: “Help us get our mojo back!” The brand, known for its messy burgers and provocative advertising, was having a hard time modernizing its lustful roots in today’s social climate. Our goal was to discover a way to refocus this attention-grabbing brand DNA and make it relevant in an age that is beyond outdated notions of sexuality, gender, and equality.

We turned the objectification away from women and human beings all together and directed attention squarely where it belongs—the messy, amazing, saucy burger. The campaign and its “saucy talk” are enough to make even the most repressed burger fan blush.

Burger Wolf




This campaign just launched. Results to come!