Creating meaningful brand connection in a soulless category

TIMELY CONTEXT:
Life is more legal than you think. From renting an apartment, starting a business, or planning for the future, everyday moments come with legal layers that people often don’t realize. Legal needs are everywhere, and often invisible until they’re urgent.

TIMELESS TRUTH:
In a category that is reactive, slow, and overly specific, LegalZoom has always been committed to being a guardian in moments that matter with a powerful combination of human touch and innovative technology.

ICONIC BRAND PLATFORM:
A Legal Hand. When legal situations pop up - and they always do - wouldn’t it be nice to know someone’s there to offer you a helping hand? For life’s many legal moments, LegalZoom offers technology when you want it - and a human touch when you need it.